Winning Over Baby Boomers with High-Quality Product Imagery
In today’s ever-evolving ecommerce landscape, the battle for consumer attention and loyalty rages on. Among the many factors…
Executive Viewpoints December 26
Latest In: baby boomers
Moving into the Metaverse: Social Commerce Provides a Blueprint
Editor’s Note: Be sure to check out Part 2 of this series focusing on evolving consumer perceptions of the metaverse.…
Features June 10
Report: From Exhausted Parents to Eager Activists, Modern Shoppers are More Diverse Than Ever
The past two years have been chaotic for the average person, which has impacted just what they’re looking…
Features March 2
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The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
Study: More Than Half of Shoppers Across All Generations Prefer Email Communications
Customer communication is undoubtedly important. When consumers receive communications from a company, 96% feel loyal to the brand…
Features October 25
What the New Demographics of Online Shoppers in 2021 Mean for Your Selling Strategy
The effects of COVID-19 are far-reaching. The impact of the virus is being felt in several areas, including…
Executive Viewpoints September 13
Study: More Boomers Shopping Internationally, but They Prefer a Localized Online Experience
When it comes to cross-border ecommerce, one size emphatically does not fit all. COVID-19 spurred huge growth in…
Features February 26
Driving Retail Appeal Across Generations Takes More Than Just New Tech
While technology can be beneficial to the in-store experience, it’s easy for retailers to be over-enthusiastic about their…
News August 19Personalization And Speed Drive Retail’s Future
By Stacy Krusch, Marketing Consultant While consumer spending is holding steady, there is a structural change in the…
Executive Viewpoints March 21A Lesson In Marketing To Baby Boomers: Don’t Be Afraid To Engage Through Social Media
By Andrew Surwilo and Thomas Shipley, Co-Founders, Atlantic Coast Media Group (ACMG) Baby boomers have experienced some of…
Executive Viewpoints July 18Top Stories
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