Mattress Firm Onboards Big Data Software To Analyze Business Programs
Mattress Firm has licensed the Test & Learn for Sites software from Applied Predictive Technologies (APT). The retailer…
News January 26
Latest In: Applied Predictive Technologies
APT Unveils Platform To Measure Impact Of Digital Ads
Applied Predictive Technologies (APT), a Mastercard company providing cloud-based analytics software, launched APT Digital Omnichannel Testing (DOT),…
News January 19
APT Releases Shopper Targeting Module: Test & Learn For Customers
APT has released its Test & Learn for Customers with Enhanced Loyalty, cloud-based software designed to provide organizations…
News September 13
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The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
Goodwill Uses Analytics To Discover Flaws In ‘Super Saturday’ Sales Strategies
While retailers often turn to discounts and sales to drum up consumer interest, a lack of data behind…
News May 13Rue21 Taps APT Network Planner To Improve Store Planning, Growth
Specialty apparel retailer rue21 has signed a licensing agreement with Applied Predictive Technologies (APT) to use its Network…
News September 16Tween Brands Taps APT To Improve ‘Test And Learn’ Capabilities
Tween Brands, an apparel retailer that operates more than 1,000 Justice stores, has licensed a variety of applications…
News April 7Cutting-Edge Retailers Lead The Pack In Localization And Personalization
The payoff of Social, Local and Mobile (SoLoMo) is persuading retailers to rethink their strategies for winning and…
News September 10Top Stories
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