Latest In: american girl

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Hanna Andersson x American Girl holiday pajamas.

Exclusive: Creative Collabs are Fueling Hanna Andersson’s Connection with Loyal, and New, Customers

Over the past 40 years, Hanna Andersson has built its name on quality, durability and straightforward fun. Now,…

Features September 25
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For Kid-Friendly Stores, Safety and Engagement Go Hand-in-Hand

Gen Alpha is forecast to become the largest generation in history, reaching more than 2 billion worldwide by…

Features July 24
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Following the commercial success of the Barbie movie, Mattel Films is creating a live-action feature film focused on its American Girl dolls.

Mattel’s Next Big Movie Star: American Girl

Following the remarkable commercial success of the Barbie movie, Mattel is putting its American Girl dolls in the…

News December 14
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American Girl virtual store

How American Girl is Bringing its Flagship Store Experience to the World — Virtually

For the most part, ecommerce the world over presents in the same standard format — whether it be…

Features November 8
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American Girl Debuts Interactive Micro-Experiences At NYC Flagship

Specialty toy brand American Girl has unveiled two new in-store micro-experiences in its New York City flagship store…

News November 5
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