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Hey Alexa, How Can Marketers Personalize Content for You?

By the end of this year, more than 200 million smart speakers are expected to be sold globally,…

Executive Viewpoints May 15
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Is Voice The Next Advertising Frontier For Amazon?

Amazon has reportedly been talking with major CPG companies, including Procter & Gamble and Clorox, about introducing digital…

Features January 4
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Alexa: Retail’s Next Friend…Or Foe?

By Alicia Esposito, Content Strategist “Alexa, what’s the weather like today?” “Alexa, add coffee to my shopping list.”…

Executive Viewpoints May 23
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RTP Editors’ Top Takeaways From CES 2017

The CES (formerly known as the Consumer Electronics Show) is renowned for showcasing the latest and (potentially) greatest…

Executive Viewpoints January 11
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