58% Of Brand Loyal Moms Seek Consistency Over Good Prices
Attention retailers: The billions of dollars spent on advertising, celebrity endorsements and all efforts for social responsibility are…
News November 14
Latest In: advocacy
To Empower Your Loyalty Program, Turn Members Into Brand Advocates
When was the last time you actually felt rewarded by a retail loyalty program? When was the last…
Executive Viewpoints September 27
How To Crack The Social Advocacy Code
In today’s digital, on-demand economy, consumers have access to more information on products, brands and services. As a…
Features August 21
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The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
How To Foster Employee And Consumer Advocates
By Alicia Fiorletta, Senior Editor I’m pretty sure every retailer wants to learn how to turn their customers…
Executive Viewpoints April 7
Sephora Drives Advocacy With BeautyTalk Program
Consumers are “the best sales people we have in our stores because these women know about beauty —…
Features June 19Top Stories
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