Formula for Influencer Marketing Success: Give Creators Freedom — and Guardrails
Many brands are anxious to tap into the strong relationships that influencers have established with their followers, but…
Features July 7
Latest In: Adore Me
Sustainability Update: eBay to Sell ‘Imperfect’ Apparel in UK, Adore Me Launches Sustainable Fashion Marketplace
Conscious consumption is on the rise and two big names in retail have launched new programs to tap…
News April 25
What do Today’s Consumers Really Want? #RIC21 Day One Answers the Question
It’s the question every retailer wants the answer to: what do consumers (and more specifically, those likely to…
Features November 17
How Adore Me is Driving Awareness Around Social Algorithm Bias
2020 could easily be considered a breakout year for social commerce. Consumers reported spending 45% more time on…
Features May 6Report: Victoria’s Secret Cuts HQ Staff, Store Ops Exec Steps Down
Victoria’s Secret has laid off approximately 50 employees at its Columbus, Ohio headquarters, according to CNBC, which also…
News October 11
Top Takeaways From Holiday Earnings: Store Closures Will Continue, Best Buy Comes Out A Winner
After retail got hit with the tough (though controversial) news that industrywide sales fell 1.2% in December, anticipation…
Features March 4
#RIC18: Adore Me And Bedgear Take Divergent Paths Into Brick-And-Mortar
In an omnichannel world, innovators can choose multiple avenues to break into an existing market. Because of its…
Features May 11
#RIC18: 17 Quick Quotes Provide Taste From Smorgasbord Of Retail Topics
The 2018 Retail Innovation Conference featured more than 50 retail industry executives and experts speaking on a wide…
Features May 4Adore Me Challenges Victoria’s Secret With Physical Stores
Adore Me, an e-Commerce lingerie retailer, plans to build a physical presence through 200 to 300 store openings…
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