Kroger Brings Retail Media, Loyalty and Insights Together Under One Roof
Kroger has unified the supermarket giant’s retail media, insights and loyalty marketing functions into a single department: Kroger…
News July 31
Latest In: 84.51
Kroger Sharpens Ecommerce Focus with New Business Unit
Kroger has created a new ecommerce business unit designed to align all the teams contributing to the online…
News March 12
Grocery Trend Report: Upgrading Digital Shopping to Support ‘Power Users’ and Appealing to Ethno-National Identities
The in-store grocery shopping experience has held on to its appeal, even as supermarket retailers have realized they…
Features November 5
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The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
Kroger Delivers its First-Party Data to the Yahoo DSP
Yahoo Advertising and Kroger Precision Marketing (KPM) — the retail media business of Kroger, powered by 84.51° —…
News May 1
Tailored to Perfection: Creating a Hyper-Local Shopping Experience with AI
It’s easy to understand, emotionally, why consumers would want to shop from a store that tailors its product…
Executive Viewpoints February 29
Retail Media Update: Kroger to Add Screens at 500 Stores, Walmart Names New Tech Partners and Save Mart Joins the Mix
The growth of retail media shows no sign of slowing, as established players announce new expansions and new…
News May 24
How Kroger Strengthened Customer Loyalty by Sharing its ‘Passion’ for Sustainability
Many factors go into customer loyalty, from the most basic (offering quality products that shoppers want) to more…
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