True Religion’s Secret to Winning Over Gen Z
EPISODE #250
Summary
Featuring: Tina Blake, Creative Director and SVP of Design, Merchandising and Brand Image, True Religion
True Religion is back — and it’s not just about nostalgia. In this episode of Retail Remix, host Nicole Silberstein sits down with Tina Blake, Creative Director at True Religion to explore the brand’s impressive comeback with Gen Z.
Tina shares her approach to evolving True Religion’s design language, building a bolder women’s assortment and leveraging partnerships — from celebrities like Megan Thee Stallion to Latinx brands like Bella Doña — to create moments that resonate with young consumers.
They also discuss:
- How True Religion blends street-level style insights with its heritage brand image;
- How trend data and cultural cues guide True Religion’s product and creative strategies;
- The brand’s rapid growth in women’s and its plans to expand the category even further; and
- Why authenticity is key to celebrity and cultural collaborations.
RELATED LINKS
- Explore True Religion’s latest drops and digital experience
- Read more about brand reinvention on Retail TouchPoints
- Listen to more episodes of Retail Remix
Summary
Featuring: Tina Blake, Creative Director and SVP of Design, Merchandising and Brand Image, True Religion
True Religion is back — and it’s not just about nostalgia. In this episode of Retail Remix, host Nicole Silberstein sits down with Tina Blake, Creative Director at True Religion to explore the brand’s impressive comeback with Gen Z.
Tina shares her approach to evolving True Religion’s design language, building a bolder women’s assortment and leveraging partnerships — from celebrities like Megan Thee Stallion to Latinx brands like Bella Doña — to create moments that resonate with young consumers.
They also discuss:
- How True Religion blends street-level style insights with its heritage brand image;
- How trend data and cultural cues guide True Religion’s product and creative strategies;
- The brand’s rapid growth in women’s and its plans to expand the category even further; and
- Why authenticity is key to celebrity and cultural collaborations.
RELATED LINKS
- Explore True Religion’s latest drops and digital experience
- Read more about brand reinvention on Retail TouchPoints
- Listen to more episodes of Retail Remix
