Retail TouchPoints
Kroger Focuses on Execution as Shoppers Remain Under Pressure
Kroger reported $34.6 billion in second-quarter sales and 5% adjusted EPS growth, a mixed result in a difficult consumer environment. CEO Greg Foran said the grocer is focusing on what...
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Web Growing As First Touchpoint For Shoppers Looking To Channel-Hop
Consumers are increasingly using the Web as a first touchpoint and want to channel-hop to complete their purchase, a recent survey conducted by Opinion Research Corp. on behalf of Sterling…
News July 7
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