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JCPenney Applies Holiday ’25 Lessons to Back-to-School Reddit Campaign
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What Other Companies Can Learn From UPS
By Debbie Hauss, Editor-In-Chief Recently I had the opportunity to visit the 1.5 million sq. ft. UPS Chicago Area Consolidation Hub, or “CACH.” Joined by other retail editors and some…
Executive Viewpoints June 19
Sephora Drives Advocacy With BeautyTalk Program
Consumers are “the best sales people we have in our stores because these women know about beauty — they really love it,” noted Bridget Dolan, Head of Digital at Sephora.…
Features June 19Father’s Day Sales Increase 14% Year Over Year
As mobile traffic spiked, online sales for the week leading up to Father’s Day (June 9 –15) increased 14% over 2013, according to the IBM Digital Analytics Benchmark. Mobile traffic…
News June 19Would Starbucks Mobile Pre-Ordering Be A Hit In The States?
Starbucks has started testing mobile pre-ordering through its app in Korea, delivering on the promise to make the coffee experience more fun and compelling. Although we have yet to hear…
Executive Viewpoints June 18
Off Broadway Shoes Adds Sparkle To Social Media
Looking to capitalize on its partnership with Sony Pictures to promote the feature film “Sparkle,” footwear retailer Off Broadway Shoes wanted to improve its social media and email fan base.…
Features June 18The Truth Behind Big Food Brands
Have you ever visited a grocery store and felt completely inundated by all the options? Does your brain end up reeling as you try to make a decision in a…
Executive Viewpoints June 17
Tis’ The Season To Prep Your Site For The Holidays
In 2013, retailers witnessed a major shift during the winter holiday season. The biggest day for e-Commerce traffic — Cyber Monday — saw a dramatic 20% increase in sales, making…
Executive Viewpoints June 17
What Early-Stage Marketplaces Can Learn From Drop Shipping
Marketplaces are making headlines across the retail industry. While Amazon enjoys market dominance in the U.S. and other regions, the Chinese marketplace, Alibaba, is preparing to launch an IPO reportedly…
Executive Viewpoints June 16
63% Of SMBs Have Embraced Digital Marketing
Building digital brand awareness is not just for the big-brand retailers. In fact, 63% of small business (SMB) owners are actively using digital channels and solutions to market their businesses,…
News June 16
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