Retail TouchPoints

Social media is empowering people around the world to get an inside scoop at Fashion Week, one of the most exclusive events of the year.  Over the past few years,…

Amid Months Of Hype, Outlook On Buy Buttons Remains Mixed

Social media platforms such as Twitter, Facebook, Pinterest and Instagram all have taken a further dip into online commerce over the past year, with each company announcing that buy buttons…

What Retailers Should Do Before Investing In IoT Technology

The Internet of Things (IoT) — the automated transmission of data over a network, without the need of human interaction — promises to change the ways customers interact with retailers,…

Holidays Spotlight The Biggest Cloud Benefit: Accelerating Speed To Value

While cost savings provided by a cloud-based IT model drive many decisions, they obscure what I consider the cloud’s biggest benefit: Accelerating speed to value by delivering innovation faster, a…

Zmags Creator Helps Retailers Publish Digital Content Faster

In an effort to differentiate in the increasingly competitive e-Commerce world, brands and retailers are focused on creating attention-grabbing content and memorable digital experiences. However, planning, creating and rolling out…

Honeywell Handheld Dolphin 75e Helps The Retail Workforce Go Mobile

Retail employees need to be more agile and responsive to meet the needs of in-store shoppers. By equipping team members with tools and technologies that empower them to address multiple…

The Average Shopper Journey Drops To 68 Days

The shopper journey is getting shorter. On average, consumers now spend approximately 68 days researching a major purchase decision, according to research from Synchrony Financial. This is a substantial drop…

Amazon By The Numbers: A Deeper Look Into Prime Deals

By Mihir Kittur, Ugam Prime Day was a one-day shopping event on July 15, 2015 that Amazon touted would feature “more deals than Black Friday” for its Prime members. There…

Cole Haan Aims To Turn Inspiration Into Conversion With Buyable Pins

Hailed as a premier footwear and accessories brand, Cole Haan has focused on maintaining its trademark image while also investing in innovative technologies and strategies. For example, the brand partnered…