Peer-to-Peer Marketing Word-of-Mouth is Top Purchasing Influencer
If you want to influence a consumer’s purchasing decisions, then it’s almost always best to get to their…
News April 29
Latest In: News
Ecommerce Sales Rise, But Cannibalization Cuts Into In-Store Revenue
Ecommerce is growing sharply — much more rapidly than in-store sales. It grew some 21 percent, to $175…
News April 29Q&A With Dee McLaughlin, VP of Marketing, Virgin Entertainment Group
With music and movies now available via a quick download to consumers’ desktops, technology has in some ways…
News April 23Customer Focus, Multi-Channel Connections Top List of POS Initiatives in Aberdeen Report
It’s no longer enough to improve store productivity and decrease the cost of operations with a new POS…
News April 23
Kroger Teams With Packaged Goods Companies to Test Mobile E-Coupons
With the mobile phone stepping in as a new advertising medium, 25 to 34-year-olds are the demographic for…
News April 10New Solution Lightens Loyalty Load, Connects Credit, Debit Cards To Merchant Reward Plans
The separate loyalty card may become a relic now that retailers can tie their loyalty programs into customers’…
News April 10
Kroger Partners With AOL To Tap Paperless Coupons Into Loyalty Program
Kroger is targeting today’s Internet-savvy consumers with a new paperless coupon program from AOL. The second-largest supermarket retailer…
News April 4Dusting Off Old Recession Strategies Shows That Patience Doesn’t Pay
I got a wiseguy email from an old wiseguy colleague of mine last week. He asked: “Are you…
News March 19Study Shows Circulars Still Most Impactful Ad Medium For Retail
Despite the increased attention to digital marketing, recent research shows that traditional mediums such as inserts and circulars…
News March 19Featured
Latest Podcasts
Latest Resources
