New Report Spotlights Strategies To Reach The Web 2.0 Consumer
Socializing with peers and specially targeted events are two ways marketers are reaching the new generation of consumers:…
News June 5
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The dunnhumby Way: Insights Into How Relevance Marketing Shapes Strategy For Tesco, Kroger & Others
Most retailers are familiar with the success Tesco has had with its Clubcard loyalty program. With more than…
News June 5
Amazon Infiltrates Brick & Mortar With ‘TextBuyIt’ Mobile Shopping
Amazon has moved out of the Internet and into consumers’ mobile phones to grab more retail sales.
News June 4
BazaarVoice CMO Shares Insight On The Impact of Reviews & Ratings
As CMO for BazaarVoice, Sam Decker has been actively involved in generating 12 billion product reviews since the…
News May 29Today’s Retail Models: Everything is Broken, But Cross-Channel Formats Are Still Flexible
Amazing how smart I was just two years ago. In fact, the world seemed to be full of…
News May 29Insider Tips On How To Avoid The Holiday Email Crush In Retail
If there was ever a time that retailers wish they could send a personal, emotional, timely message to…
News May 29
Analytics Jump Start Marketing ROI at the Bon-Ton Stores
Advanced math must plays an important role in retail marketing, giving retailers like The Bon-Ton Stores the competitive…
News May 23
Retailers Quietly Testing Gaze Tracking to Track Promos
A concept that has been around since the late 1880s, eye tracking has been used for medical research,…
News May 23
FMI Report: Consumers Making Fewer Trips, Grocers Push Loyalty
Shopping trips are down 1.9 trips per week as a result of economic pressures and higher fuel prices,…
News May 15Featured
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