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Taap.it Targets Small Businesses To Increase In-Store Traffic

 Taap.it Live Local, a Manhattan-based mobile application company, recently launched an app to drive consumer traffic into neighboring…

News December 28
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U.S. M-Commerce Sales To Reach $11.6 Billion In 2012

Mobile commerce has come to the forefront during the 2011 holiday shopping season as a way for consumers…

News December 27
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J. Hilburn Drives $250,000 In New Sales With Social Referral Program

Referral programs and word-of-mouth campaigns are optimal ways to boost brand awareness and conversion rates via social networking…

News December 26
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Are Retailers Meeting Today’s “Empowered Consumers’” Expectations?

Consumers’ expectations of a seamless cross-channel shopping experience are higher today than ever before as increasingly they merge…

News December 22
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Analyzing The Digital Consumer For 2012 Mobile Success

As retailers finalize cross-channel marketing plans and investments for 2012, most have considered the benefits of mobile strategies,…

News December 21
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Playd App For iPhone And Android Increases Word Of Mouth; Helps Video Game Retailers Boost Purchase Rates

Concept: Playd is a mobile application that allows users to share their gaming experiences across multiple platforms and…

News December 21
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New Study Tests Top Internet Retailers’ Delivery Times During The Holiday Season

December 16 marked “Free Shipping Day,” but just how fast or slow are eTailers’ shipping services overall? This…

News December 21
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Augmented Reality Expands; Lego Delivers Second-Generation Digital Box To All Products To Influence Customer Purchases

More retailers are employing computer-generated, augmented reality in stores to better portray product offerings. Lego, Macy’s and Ray-Ban…

News December 21
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Best Buy Improves In-stocks Up To 4%, Decreases Inventory Levels

Constant replenishment, disparate forecasting systems and cumbersome data volumes challenge even the best retailers to accurately predict customer…

News December 21
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