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Digby Digby Localpoint Eric Newman Forrester Research geo-fences location-based marketing Retail TouchPoints

Forrester Research Highlights Impact Of Location-Based Marketing

As consumers migrate to smartphones, more retailers are rolling out new strategies that leverage customer engagement via mobile…

News February 2

TouchPoints TV: Pascale Juan, I Love Velvet

Pascale Juan, I Love Velvet Mobility was a hot topic at this year’s BIG Show. With the promise…

News February 1

TouchPoints TV: Kelly O’Neill, Oracle Retail

Kelly O’Neill, Oracle Retail O’Neill, who joined Oracle Retail along with the ATG acquisition, discusses the integration of…

News February 1

TouchPoints TV: Ravi Bagal, Verizon

Ravi Bagal, Verizon Bagal explains Verizon’s definition of omnichannel. He notes that consumers want a single experience with…

News February 1

TouchPoints TV: Diana McHenry, SAS

Diana McHenry, SAS A primary theme for SAS this year is: “It’s all about the customer,” says McHenry.…

News February 1

TouchPoints TV: Tim Callan, RetailNext

Tim Callan, RetailNext Callan discusses ways to extract data from retail stores through the use of video cameras…

News February 1

TouchPoints TV: Ken Goldberg, Real Digital Media

Ken Goldberg, Real Digital Media Retailers are incorporating digital signage into their marketing strategies in an effort to…

News February 1

TouchPoints TV: Mark Kelso, Pamida

Mark Kelso, Pamida Kelso shares the retailer’s work with pricing optimization from Revionics. “Revionics offered us the ability…

News February 1

TouchPoints TV: Richard Ventura, NEC Display Solutions

Richard Ventura, NEC Display Solutions As shoppers continue to tap into their mobile devices and the web to…

News February 1
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