Nordstrom has named Brooke Bobb, a former editor at Harper’s Bazaar, to the role of VP, Fashion Director.
Bobb will champion Nordstrom’s fashion direction and report to Chief Merchandising Officer Jamie Nordstrom, according to a news release.
“We’re thrilled to welcome Brooke to Nordstrom. Brooke has a strong combination of editorial credibility and commercial instinct,” Nordstrom said in a statement. “She understands how people discover and engage with style today, and how to translate that into something meaningful for our business. We believe her vision will elevate how we show up for our customers, our brand partners and our teams.”
Bobb has spent nearly two decades in fashion journalism, most recently as Fashion News Director at Harper’s Bazaar. Before that, she was the Senior Content Editor at Amazon Luxury Stores. She began her career as an Associate Editor at T: The New York Times Style Magazine.
Bobb’s editorial perspective will inspire customers and reinforce Nordstrom’s position as a leading fashion retailer, said the release. She’ll set seasonal fashion direction and work alongside merchant leaders, brands and attend global fashion weeks. She will also serve as a fashion and trend media spokesperson on behalf of the company.
Bobb will join Nordstrom in August 2026 and will be based in New York City.
