The Latest

RetailNext Reports Big Data Milestone

The collection and application of Big Data is significantly impacting IT spending and retail strategies. Gartner predicts that…

ePrize Unveils Passbook Functionalities

ePrize, a digital and mobile engagement solutions provider, announced the availability of real-time, location-based Passbook capabilities for brands…

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L’Occitane Increases Conversions 37% With Personalization

As more retailers cite online comparison shopping as an ongoing threat, effective promotions and marketing strategies that combat…

Zynga And Honda Launch Reward-Based Mobile Advertising Campaign

Honda has rolled out a new mobile advertising campaign with Zynga, a provider of social game services, to…

Leveraging Retail Analytics To Make Better Marketing Decisions

This is Part 1 of the Retail TouchPoints Retail Analytics feature, spotlighting how retailers can make better marketing…

More Options For SEM Marketers On The Way

Over the past couple of years, a growing chorus of marketers has said that search engine marketing has…

Don’t Take Thanksgiving Advertising Lightly In 2012

Thanksgiving 2011 produced five of the top six online shopping days in 2011, according to research from Marin…

Infinea Tab Adds POS Functionality To iPad 2

Mobile associates equipped with an iPad can enhance customer service with instant access to inventory, product, competitive pricing…