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Sailthru Acquires Carnival To Enhance Cross-Channel Personalization
Customer Retention Cloud provider Sailthru has acquired Carnival, maker of a mobile marketing automation platform. The acquisition will…
News April 18Jenny Yoo Grabs Real-Time Data With PLM Solution
Awful, garish bridesmaid dresses may be a staple of comedic films, but they’re not so funny in real…
News April 18
In-Person Interactions Rev Up Advance Auto Parts Rewards Program
For the third year in a row, Advance Auto Parts is pulling out all the stops to bring…
Features April 18The New Retail Metric For Success
By David Morin, Prism For the better part of the last several decades, ‘sales per square foot’ has…
Executive Viewpoints April 15
‘Ace Is The Place’ That Delivers Comical Twists On Iconic Ad Campaign
Ace Hardware has launched an advertising campaign that puts a twist on its familiar “Ace Is The Place”…
Features April 15Does End Of Victoria’s Secret Catalog Signal Print Marketing’s Demise?
Unwanted catalogs have been the bane of homeowners (and postal carriers) for many years. Heavy, bulky reams of…
News April 14
Top Macy’s, Kohl’s And Neiman Marcus Marketing Execs Resign
The marketing departments of three major department stores are down an executive this year. First, Neiman Marcus’ CMO…
News April 14Retail Recap Of The Week
Greetings, all! Glad to see you’ve taken a break in your day to check out some more weekly…
Executive Viewpoints April 14
Godiva Increases Conversion Speed 300% With Shoppable Content
Content-driven marketing is a key ingredient in Godiva’s brand experience. The chocolate retailer, which operates online and in…
Features April 14Top Stories
