Dave Finnegan, CXO at Orvis, talks about a new reserve online/pick up in store (ROPIS) offering that has delivered a double-digit life in order size for the apparel brand. The strategy also is breaking down digital-to-physical silos: digital budgets’ paid search ads are now tied directly to a transaction. Orvis is working with several solution partners on new initiatives, including Aptos, Bazaarvoice, Topbox and Bizrate.
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