The Finish Line Appoints Hudson’s Bay Exec As CIO


Athletic apparel retailer The Finish Line has appointed AJ Sutera as Executive VP, Chief Information and Technology Officer. Sutera will oversee the company’s information and technology functions and digital operational solutions supporting the customer experience.

In January, The Finish Line announced that it would be closing 150 of its 600 stores after experiencing failures in its new warehouse management system. At the same time, the retailer appointed then-President Sam Sato as its new CEO.

“At Finish Line, we strive to continually foster a culture of innovation that delivers new, meaningful ways of engaging with the consumer,” said Melissa Greenwell, COO and EVP of The Finish Line in a statement. “AJ has a solid background of assessing, designing and implementing award-winning solutions that have propelled the overall consumer experience. His valued insight will help us further differentiate Finish Line in the marketplace.”


Sutera joins The Finish Line from Hudson’s Bay Company, where he was a member of the Senior Leadership Team. His previous roles include director positions at JetBlue Airways and Liberty Travel. 

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