Formula for Influencer Marketing Success: Give Creators Freedom — and Guardrails
Many brands are anxious to tap into the strong relationships that influencers have established with their followers, but…
Features July 7
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3 Ways to Benefit from the Inevitable Social Commerce Boom
Although social commerce sales in the U.S. are currently a mere one-tenth the size of China’s market, it…
Features July 6
How 7-Eleven’s Evolution Stores Power Innovation Chainwide
7-Eleven has been expanding the boundaries of the convenience store concept with ongoing launches of its Evolution Stores.…
Features July 6
As Ecommerce Growth Continues, Retailers Turn ‘Steely-Eyed’ Gaze to Profitability
Retailers’ attitudes about ecommerce have undergone a series of rapid evolutions over the last two years. In the…
Features July 5
3 Predictions for the Future of OmnichannelÂ
As consumers have turned to more sources to shop, retailers have diversified their commerce and marketing strategies. In…
Features July 5
Subscription Pro Tips: Encourage Loyalty and Long-Term Relationships by Making it Easy to Cancel
Subscriptions can be tricky business, not least because most consumers at one time or another have had a…
Features July 1
Harnessing the Power of Personalization
As consumers, we all expect seamless and personalized experiences. But our expectations and what we actually get from…
Features June 29
Lights, Camera, Livestream!
Let’s face it…livestreaming is hot right now! And one of the leaders in this booming space is Firework.…
Features June 29
Unpacking Commerce Complexities
What new challenges wait for retailers as they strive to navigate new consumer demands? According to Kristian Conway,…
Features June 29Top Stories
