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The store experience for Brilliant Earth is designed to make shoppers feel at home. The interior of the Scottsdale, Arizona, location, with a jewelry display case and table with chairs.

How DTC Brands Are Scaling the Store Experience

Direct-to-consumer (DTC) brands are increasingly turning to stores in order to continue their path to growth. However, if…

Features August 3
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As Inflation Weakens Shopper Loyalty, Retailers Can Win Them Back With Data and Personalization

Inflation reached 9.1% in June 2022, according to the U.S. Bureau of Labor Statistics Consumer Price Index (CPI),…

Features August 3
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Roe Reversal Creates Thorny Path for Retailers Supporting Employee Reproductive Choice

Roe Reversal Creates Thorny Path for Retailers Supporting Employee Reproductive Choice

Backing reproductive choice for employees became a much more difficult proposition for retailers, which could face prosecution in…

Features August 2

Store Tours: Solana Spaces Brings Web3 to the Real World

Web3 is all about the internet, so creating a retail storefront featuring concepts like blockchain and cryptocurrency seems…

Features August 2
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TikTok and Barnes & Noble have teamed up for the summer reading #BookTokChallenge.

How Barnes & Noble is Leveraging the #BookTok Phenomenon (and Vice Versa)

Before there was TikTok to entertain us, there were books (and radio, theater, TV, music…but that’s not the…

Features August 1
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Why Experience, Story and Video Are Key Sales Drivers in Chinese Cross-Border Commerce

Chinese cross-border commerce has been a hot topic, and it’s becoming potentially even hotter as major retailers prepare…

Features July 29
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Brand loyalty is on the decline and shopper promiscuity is on the rise.

‘Shopper Promiscuity’ Forcing Brands to Completely Reimagine How they Connect with Consumers 

By now we’ve all heard the news that brand loyalty is in decline. But Rebecca Brooks, CEO of…

Features July 29
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Sleep Number Debuts High-Touch Store Redesign With Sustainability Built Into the Concept

Sleep Number Debuts High-Touch Store With Sustainability Built Into the Design

Seeking to stay at the forefront of the connected sleep journey, Sleep Number has introduced a new agile,…

Features July 27
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Goodlife clothing is taking high fashion by storm with a few pages out of the CPG playbook.

How T-Shirt Brand Goodlife is Using CPG Tactics to Conquer High-End Fashion

In 2014, fashion veteran Christopher Molnar decided to go after a white space he felt was being overlooked…

Features July 26
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