Driving Marketing ROI Through Microsegmentation
Shoppers today don’t just want the right products at the right price at the right time. They want…
Features August 23
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Inside the ‘Online Mall’ Simon has Created for its Outlet Brands
A lot of new marketplaces have sprung up in the last few years, but even among that now…
Features August 22
How Technology is Supporting the Era of ‘Value’ and ‘Values’
Faced with an endless number of brands, product options and channels to shop through, consumers are looking for…
Features August 19
As Gen Z Gains Spending Power, Luxury Brands Go Big with Digital Â
Once reserved for an ultra-affluent clientele with disposable income to spend on shopping trips in the world’s most…
Features August 18
BNPL: Multiple Growth Opportunities Despite Rumblings About Regulation
Buy now, pay later (BNPL) was the trendiest way to pay for all those lockdown purchases back in…
Features August 18
After ‘Pandemic Hangover,’ Rebel Green Gains Actionable Insights With Data Analytics Solution
When the COVID-19 pandemic hit, eco-friendly household cleaner brand Rebel Green happily grappled with a surge in overnight…
Features August 17
How Kids Foot Locker Inspires Gen Alpha…from TikTok to the Metaverse
While many brands and retailers are focusing on engaging Gen Z, Gen Alpha is slowly creeping into the…
Features August 17
How Kids Foot Locker Plays Well with Gen Alpha
Social platforms and the metaverse have given Gen Alpha a new way to share their voice, their creativity…
Features August 16
Sparked by Pandemic Stresses, Unionizing Workers Seek Respect and a Place at the Table
While only a small number of retail stores have unionized, the growing popularity of the movement may herald…
Features August 16Top Stories
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