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Advantages of connected TV over linear television.

3 Things Connected TV Can Do that Linear Can’t

This year for the first time ever, the viewership share of linear television (i.e. traditional broadcast and cable)…

Features December 8
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With the proliferation of marketplaces, the power has shifted to third-party sellers.

2023: The Year of the Marketplace Seller

Online marketplaces have been the talk of the town for the last couple of years. But, while they…

Features December 6
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Hy-Vee is partnering with Samsung to bring dynamic ads and content into stores and bolster its advertising across digital out-of-home, CTV and more.

Inside Hy-Vee’s RedMedia Expansion: From the Sofa to the Store

Although Hy-Vee has offered different components of retail media for some years, it has “been building in earnest”…

Features December 5
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Experience Insiders: How JCPenney is Doubling Down on Store Services

Katie Mullen is Chief Experience Officer of JCPenney and has played a key role in bringing the retailer’s…

Features December 4
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Coach CEO Q&A: New Las Vegas Fulfillment Center will Reduce Delivery Times by 50%+

To better serve a growing legion of West Coast customers, Tapestry, parent company of brands including Coach and…

Features December 4
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True Classic Boosts Post-Purchase Email CTR by 1.87%

True Classic’s use of the ParcelLab post-purchase experience and returns management solution has helped the T-shirt and activewear…

Features November 30
brand strategy customer engagement customer experience data-driven marketing Featured Frito-Lay Gatorade Lay's Pepsi PepsiCo Quaker Retail ThinkTank (2024) Retail ThinkTank: Business Agility & Innovation (2024) Retail ThinkTank: Featured in Business Agility & Innovation (2024) shopper marketing sustainability
PepsiCo's Chief Commercial Officer and Chief Customer Officer reveal how the company's data investments have driven marketing and product innovation.

PepsiCo C-Suite Execs Reveal Strategies for Engaging Time-Starved Shoppers

The PepsiCo portfolio has evolved to include some of the most recognized, even beloved, food and beverage brands…

Features November 30
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To create a high-value experience that hits all consumer wants and needs, developers, landlords and tenants need to create curated, digitally integrated experiences.

Solving the Shopping Mall ‘Identity Crisis’ with Community Data and Careful Curation

Malls were once the nucleus of “shopping culture.” They were core destinations for all things retail; where families…

Features November 29
1-800-Flowers customization Featured generative AI inventory management personalizationmall personalizationmall.com personalized products Retail ThinkTank (2023) Retail ThinkTank: Business Agility & Innovation (2023) Retail ThinkTank: Featured In Business Agility & Innovation (2023) seasonal hiring seasonal production technology innovation warehouse automation
Inside the PersonalizationMall.com factory.

Inside the Real-World Santa’s Workshop that is PersonalizationMall.com

As Santa and his elves get down to business at the North Pole, there is another factory ramping…

Features November 28
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