Experience Insiders: Clean Beauty + Social Media Storytelling = W3LL People’s ‘Superpower’
After joining the e.l.f. Beauty family of brands in early 2020, W3LL People underwent a “brand recharge.” Digging…
Features April 22
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Study Forecasts Accelerated Adoption of Digital Wallets and Buy Now, Pay Later
The pandemic accelerated not just ecommerce but also digital payment methods: digital wallets reached 29.3% of U.S. ecommerce…
Features April 21
The ‘Social Proof’ is in the Pudding: Gartner Analyst Explains the Lure of Livestream Shopping
Social commerce and livestream shopping in particular continues to pick up steam in the U.S., with brands across…
Features April 19
Convenience Increasingly Trumping Cost on Online Shoppers’ Priority List
Offering items at a lower price than competitors was once an almost guaranteed method of increasing online conversion…
Features April 16
Forrester Q&A: How CMOs Can Meet Louder Demands for Localization
Consumer demands for hyper-relevant campaigns and experiences are accelerating as a result of the pandemic. It's time for…
Features April 15
adidas Debuts Dubai Flagship Featuring 60+ Digital Touch Points
Athleticwear brand adidas unveiled a global flagship store in Dubai that the retailer calls its most digitally connected…
Features April 14
CCS 2021: Levi’s, 1-800-FLOWERS, Under Armour Reveal How They’re Meeting Fast-Changing Consumer Expectations
The 2021 Connected Consumer Series reflected the challenges retail (and society as a whole) have faced during the…
Features April 13
‘Designed to Explore the Future of Retail’: DICK’S Sporting Goods Debuts House of Sport Concept
A 17,000-square-foot outdoor turf field and running track, a rock-climbing wall, batting cages and golf hitting bays —…
Features April 12
How Advanced Search Helped FastGrowingTrees.com Reach New Heights
It all started with the world’s fastest-growing tree — the Royal Empress Tree. That’s an auspicious place to…
Features April 9Top Stories
