How Sephora and BuzzFeed Close the Trust Gap
Margot Bloomstein has helped brands like Timberland and Lindt develop their marketing, content, and user experience (UX) strategies.…
Features April 5
Latest In: Features
Post-COVID Consumer Priorities: Personal Budgets, Brands’ Social Responsibility
As the world emerges from the COVID-19 crisis, consumers plan to fundamentally change how they spend money and…
Features April 2
How Amazon’s ‘Trench Warfare’ Against Unions Could Damage its Consumer Confidence
Editor’s note: This article has been updated with additional information about Amazon. An Amazon fulfillment center in Bessemer,…
Features April 1
Why Investors are Racing to Buy Up Amazon’s Hottest Third-Party Sellers
There’s a modern-day gold rush on, except instead of the hills and creek beds of the American West,…
Features March 29
How Real-Time, Location-Specific Inventory Data Overcame Shopper Reluctance to Visit Erik’s Bike Shop Stores
Erik’s Bike Shop, which operates 30 brick-and-mortar stores in seven Midwest states, was considered an essential retailer during…
Features March 26
‘A Reckoning for the Advertising Industry’: The Death of Third-Party Tracking Opens New Opportunities for Retailers
A new era of advertising is taking shape. Driven by growing consumer concern over how their personal data…
Features March 25
How CBD Brand Beam Uses Interactive Quizzes to Educate Consumers and Boost Conversions
The CBD industry has seen explosive growth in recent years, especially in the booming wellness sector. U.S. consumers…
Features March 24
How Data Will Power Convenience at 10,000+ Wundermart Autonomous Stores
Autonomous convenience store retailer Wundermart is expanding its operations, with plans to open more than 10,000 checkout-free stores…
Features March 22
4 Ways COVID-19 Gave Beauty Brands a Makeover
U.S. beauty spending took a hit across all categories in 2020, with makeup dropping 36%, skincare falling 13%…
Features March 19Top Stories
Latest Podcasts
Latest Resources
