Ulta Beauty, in partnership with Grupo Axo, has opened its first two stores in Mexico, with plans for several more debuts this year. The first store opened at Mexico City’s Antara Fashion Hall on Aug. 21, followed by Galerías Metepec on Aug. 30.
“Entering Mexico represents a bold and exciting step for Ulta Beauty as we bring our unparalleled assortment and inclusive shopping experience to beauty lovers in this significant international market,” said Kecia Steelman, President and CEO of Ulta Beauty in a statement.
The other Ulta Beauty stores will be located in:
- Altacia, León;
- Fórum Tlaquepaque, Guadalajara;
- Galerías Guadalajara, Guadalajara;
- Península Tijuana, Tijuana;
- Plaza Fiesta San Agustín Monterrey, Monterrey;
- Plaza Satélite, State of Mexico; and
- Via Viva, Guadalajara.
In addition to exclusive Ulta Beauty brands that will be available to Mexican consumers for the first time, the stores also will carry local Mexican brands, including AHAL, AloeVida, Bailando Juntos by Yuya and Sarelly Creativo Lab by Anna Sarelly. Stores will feature trend-driven displays, beauty services and immersive experiences designed to make beauty accessible, welcoming and fun.
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“Mexico is home to one of the world’s most dynamic and passionate beauty communities,” said Andres Gomez, CEO and Chairman of the Board at Grupo Axo in a statement. “We are proud to partner with Ulta Beauty to bring their one-of-a-kind retail experience to our market.”
This is not the first Axo partnership with a U.S.-based retailer: in June 2024 TJX partnered with Grupo Axo on a Mexican joint retailing venture.
In October 2024 Ulta laid out aggressive plans to eventually reach 1,800 stores globally, and in July 2025 Ulta purchased Space NK, a UK beauty chain with 83 stores. Last month, Ulta Beauty and Target agreed to end their shop-in-shop relationship when the contract ends in August 2026. Ulta also announced that its Ulta Beauty Marketplace would be launching later in 2025.
