Ulta Beauty will spread joy and promote wellness with activations at Miami Art Week that include the House of Joy, a cultural and content-rich experience promoting self-expression, creativity and inclusivity through beauty. On Dec. 7 from 12 p.m. to 3 p.m., Ulta will offer beauty giveaways, hair and makeup services from Ulta stylists, photo opportunities, a permanent bracelet station and mood-boosting sounds from DJ Millie.
This and other activities are part of Ulta’s Joy Project, which launched in September 2023. Ulta then created The Joy Council in September 2024, led by Deepak Chopra, MD. The Miami Art Week activities also will include a meet-and-greet with Joy Council member, TV host and Love Squad CEO Ally Love at an Ulta Beauty store. From 4 p.m. to 6 p.m. on Dec. 5, she will talk about what brings her joy and her favorite holiday season products.
Additionally, Ulta will participate in a Wellness Oasis Panel that will feature Ulta Chief Marketing Officer Michelle Crossan-Matos, Joy Council members Love and Laurie Hernandez and star athlete Ashlyn Harris, discussing how to find and achieve joy. The panel will take place Dec. 6 at 2:15 p.m.
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