Weed impresario Snoop Dogg has launched the SWED.com direct-to-consumer ecommerce marketplace, building on the successful openings this summer of a S.W.E.D. (Smoke Weed Every Day) dispensary in Los Angeles and coffee shop in Amsterdam. The site will feature Snoop Dogg and Death Row Records-branded hemp-derived cannabis products as well as serve as a directory for physical S.W.E.D. dispensaries, providing information for the LA and Amsterdam stores as well as other soon-to-be-launched locations.
“The holidays are all about sharing, and this year, I’m sharing access to S.W.E.D. with the world,” said Snoop Dogg in a statement. “Whether you’re shopping in person or online, for yourself or someone on your list, you’ll find the same high-quality products I enjoy every day no matter where you are.”
Snoop Dogg has curated the products available on SWED.com, including Dogg Leaf natural tobacco leaf wraps and Death Row Records rolling trays and odor-proof backpacks. The initial selection also includes limited-edition lifestyle merchandise, and S.W.E.D. plans to expand the assortment significantly in the coming weeks.
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