Advertisement

Nike Launches .SWOOSH Web3 Platform for Virtual Product Creators

Nike has beta launched .SWOOSH, a digital community and platform where athletes, creators, collectors and consumers can learn about and collect creations like virtual shoes and jerseys that can be worn in digital games and immersive experiences.

Nike plans to use learnings and community feedback from the platform for its first digital collection, which will debut in 2023. After this first collection drops, .SWOOSH members will be able to enter a community challenge to co-create virtual product with Nike, and the winners can earn a royalty on the virtual products they help create. In some instances, community members will be able to unlock access to physical products or events such as intimate conversations with athletes or designers.

“We are shaping a marketplace of the future with an accessible platform for the web3-curious,” said Ron Faris, GM of Nike Virtual Studios in a statement. “In this new space, the .SWOOSH community and Nike can create, share and benefit together.”

Registration will open later this month, and Nike plans to grow the platform by inviting a community that is as diverse and equitable as possible. That translates to prioritizing local communities that Nike supports across its diversity, equity and inclusion initiatives, beginning in the U.S. and select European countries, and skill-building with them so that they’re ready to participate.

Advertisement

Featured Event

Join the Retail Trendcaster Webinar Series to uncover key 2025 retail trends, from AI and personalization to social commerce. Gain expert insights, data-driven predictions, and actionable takeaways to stay ahead in a rapidly evolving market.

Advertisement

Advertisement

Retail Trendcaster Webinar Series
Days
Hours
Minutes
Seconds

Uncovering What’s Next in Retail

March 17-19, 2025  |  Free On-Demand Digital Event

Q1 is a pivotal time for retail, with experts analyzing holiday sales and forecasting trends. Join Retail TouchPoints’ Retail Trendcaster webinar series for insights on consumer spending, AI, personalization, social commerce, and more—helping you focus on what truly matters in 2025.

Brought to you by
Retail TouchPoints
Register Now
Retail TouchPoints is a brand of Emerald X LLC. By clicking the button and submitting information, you acknowledge and agree that your information may be shared with corporate affiliates of Emerald X LLC, and other organizations such as event hosts, speakers, sponsors, and partners. Please read our Privacy Policy and our Terms Of Use for more information on our policies.

Access The Media Kit

Interests:

Access Our Editorial Calendar




If you are downloading this on behalf of a client, please provide the company name and website information below: