Advertisement Enhances Appliance Trade-In Experience for Chinese Consumers

In collaboration with more than 100 appliance brands, has expanded its “Trade-in Alliance for Household Appliances and Home Goods” services, which already have been implemented in 20 Chinese provinces and cities. The Alliance covers more than 200 product subcategories, including TVs, refrigerators, washing machines and air conditioners. Earlier this month, the Chinese government announced “strong financial support” to encourage appliance recycling efforts across the country. also has made the trade-in process simpler with its “Three Free & Four Unlimited,” program, which includes complimentary door-to-door pickup, disassembly and handling of old goods. Additionally, the program carries no restrictions on the trade-in items in terms of their original purchase channel, age, brand or condition.

The online retailer also is using its logistical capabilities to extend these services even to remote areas. For example, even customers living at a 4,300-meter elevation in Tibet can access for trade-in options that include doorstep delivery and recycling of old appliances.


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