Orange Apron Media, the retail media division of The Home Depot, has launched a new self-service experience for brand advertisers. Through Orange Access, advertisers can plan, activate, optimize and report on their media campaigns with the retailer through a single platform.
The new experience, powered by Vantage, builds on Orange Apron Media’s existing self-service capabilities, which allow advertisers to expand campaigns using audience extensions beyond HomeDepot.com. Orange Apron Media also worked with Pentaleap and Kevel to enhance Orange Access’ ad server capabilities, in particular its onsite campaign performance and advance onsite advertising inventory.
In addition to basic campaign activation and management, Orange Access’ Insights provides custom campaign data and business intelligence. Through real-time dashboards and export features, advertisers can truly understand how campaigns are performing and make the most effective changes and improvements to improve results.
Now, advertisers can:
- Launch onsite and offsite campaigns;
- Set up campaigns using a guided tutorial that incorporates best practices and optimal outcomes;
- Build banner ads with improved creative technology and control;
- Reach customers at optimal times and locations using improved placements and targeting; and
- Access measurement and reporting dashboards that feature media diagnostics and business metrics like single platform attribution and in-store sales for onsite.
“Orange Access transforms the advertising experience for Orange Apron Media’s partners and is a giant leap forward in helping suppliers effectively and frictionlessly meet customers at the closest point of purchase,” said Melanie Babcock, VP of Orange Apron Media and Monetization in a statement. “Our new platform empowers advertisers with easy-to-use, self-service tools and insights to create impactful campaigns to help them advance their business.”
To learn more about retail media, check out our full guide here.
Advertisement
