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Foot Locker Revamps Rewards Program, Promises Enhanced Mobile App Later in 2024

Image courtesy Foot Locker

Foot Locker has enhanced its FLX Rewards program with the introduction of FLX Cash, which allows members to use loyalty program points toward purchase discounts along with additional member benefits including priority access to highly anticipated sneaker launches, exclusive sales, free returns and upgraded birthday gifts.

Later this year, Foot Locker plans to upgrade its mobile app, adding real-time launch updates with a “Heat Monitor” for members to monitor and track pre-launch hype, upgraded search and filtering capabilities, streamlined sign-in with biometric authentication and seamless integration with the FLX Rewards program. In early 2025, Foot Locker also plans to add “Store Mode” to the app, enabling customers to scan SKUs in-store to check availability, including different sizes.

The revised FLX Rewards program will include three tiers:

  • Xtra Savings: Members can redeem points (100 points per $1 spent) for FLX Cash, providing discounts of $5, $10 or $20 off, and gain access to member-exclusive discounts and offers;
  • Xtra Access: Exclusive member opportunities such as sneaker Launch Reservations that put members first in line for the latest drops from top brands as well as exclusive events and experiences; and
  • Xtra Perks: Members at this level will continue to benefit from free shipping with no minimums and new perks such as free product returns, along with an upgraded birthday gift designed to unlock their “inner sneakerhead.”

“Our enhanced FLX Rewards program represents a significant step in providing a seamless shopping experience for sneaker enthusiasts,” said Mary Dillon, President and CEO of Foot Locker in a statement. “Aligned with our Lace Up plan, we believe this initiative strengthens our customer relationships and cements Foot Locker’s position as a leading omnichannel retailer.”

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Foot Locker had rolled out its FLX loyalty program in North America in February 2020 in order to unify all its brands under a single loyalty platform.

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