Dollar General will kick off a new customer loyalty program for its pOpshelf banner by the end of this year, offering 10 reward points for each dollar spent and a $5 reward for every 1,000 points accumulated. The retailer also has debuted a new pOpshelf app and updated its pOpshelf stores to its newest format.
Exclusive loyalty program perks will include 15% birthday rewards and double points days. The retailer will help members build their accounts by awarding 400 points for downloading the app, 400 points for creating an account and 200 points for completing their profile.
The mobile app will provide seasonal décor ideas and inspiration and also will allow customers to shop online before picking up their purchases in-store. pOpshelf will hold a customer appreciation event at all stores at 10 a.m. local time on Oct. 19, featuring 20% off coupons and free samples to the first 50 adult customers.
In December 2023 Dollar General revealed its real estate plans for its 2024 fiscal year, including approximately 800 new store openings. As of August 2024, the retailer operated more than 20,300 stores under its various banners, including pOpshelf, in the U.S. and Mexico.
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