Creating Experiential Campaigns with Cloud-Optional Technology
The internet has radically changed how we find, compare and buy products. The most obvious impact? The rise…
Executive Viewpoints September 11
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Let’s Move from Fast Promising to Smart Promising
The rise of search-based and social selling has heightened retailers’ desire to offer aggressive estimated delivery dates (EDD).…
Executive Viewpoints September 8
How MACH Technologies Help Retailers Foster a Dynamic Customer Experience
The pace of technological change — as well as consumers’ increasing demand for always-on-shopping, anytime, anywhere — has…
Executive Viewpoints September 7
FTC’s ‘Click-to-Cancel’ Proposal: A Step Forward for the Negative Option Model
So-called “negative option” services are a controversial yet time-tested method of doing business. Under this model, a customer…
Executive Viewpoints September 6
Worldbuilding: Designing Multisensory Worlds That Empower Customers to Craft Their Own Brand Journey
Editor’s note: As retail interfaces and systems continue to evolve, the way we design retail experiences to user…
Executive Viewpoints September 6
VR for Retail Training: How to Leverage the Tech to Land Stronger Outcomes
As we fast approach Q4 2023, there is one topic at the forefront of every retailer’s mind: holiday…
Executive Viewpoints September 5
Integrations are the Achilles Heel of Composable Commerce: Tips for Overcoming Challenges
The appeal of in-person retail shopping may have diminished in recent years, as ongoing industry trends underscore the…
Executive Viewpoints September 4
Challenges Faced by Emerging Brands in the Retail Industry
In strong economic times, smaller, newer brands — otherwise known as emerging or up-and-coming brands — have one…
Executive Viewpoints September 1
How AI Can Help You Create Human-Centric Retail Experiences
Generative AI may be generating buzz, but for tech-savvy retailers, AI is not a new technology. Conversational AI…
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