Latest In: Executive Viewpoints

brickandmortar Customer Relationship Executive ViewPoints popup artists showrooming

Turning Showrooming Into A Retail Advantage

Brick-and-mortar retailers are howling about “showrooming.”  Someone comes into the store to see, touch and experience the product,…

Executive Viewpoints October 14
b2b B2C back-to-school BOGO buy-one-get-one-free contact center customer service mobile app offers omnichannel

Is Your Contact Center Driving Your Omnichannel Strategy?

By John Cray, Enghouse Interactive Many retailers recognize that satisfying the demands of today’s highly connected consumers requires…

Executive Viewpoints October 13
ad buying big data chief marketing officer CMO mad men personalization programmic advertising

Challenges For The Modern-Day CMO

By Alan Cohen, Giant Spoon Marketing has changed so much in the last few years.  For those who…

Executive Viewpoints October 10
agility e-commerce holiday season millennial research mobility speed

Millennials Are Mobile And Visual

Millennials have been characterized as the “me, me, me generation,” but I would argue that it’s actually quite the…

Executive Viewpoints October 9
brickandmortar customer experience instore technology
aaa

Differentiation Will Keep Offline Customers From Going Online

Let’s be honest. It’s far more convenient to shop from your couch than drive to the store, find…

Executive Viewpoints October 8
curbside curbside pickup inventory management mobile commerce omnichannel operations Target tech startup

Will Curbside Pickup Be A Bullseye For Target?

A top priority for any retailer is to create a great customer experience. Part of that great experience…

Executive Viewpoints October 8
back-to-school Clarabridge customer engagement customer service holiday season holiday shopping retail social media stress

Lessons From The Back-To-School Season That You Can Apply To The Holiday Season

By Alicia Fiorletta, Senior Editor  I always find the back-to-school season to be an interesting time for retail.…

Executive Viewpoints October 7
Amazon apple pay Executive ViewPoints interchange fees Mobile Payments

Is That A Cash Register In Your Pocket?

It’s hard out there for a credit card company nowadays — everybody’s getting in your business. In a…

Executive Viewpoints October 7
can capital ecommerce Executive ViewPoints holiday shopping season promotions small businesses

The Small Business Retailer’s Guide To Preparing For The Holidays

The time between Thanksgiving and New Year’s is potentially the most profitable time of the year for retailers,…

Executive Viewpoints October 6
Retail Trendcaster Webinar Series
Retail Strategy & Planning Series
Holiday ThinkTank