Latest In: Executive Viewpoints

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Stephen Dubner Teaches Retailers How To Think Like Freaks

What do retail, hot dog eating contests and the end of the world have in common? A lot,…

Executive Viewpoints October 14
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How To Get To Omnichannel…Fast

As consumers, we’ve been experiencing omnichannel retail in our everyday lives.  Retailers know that today’s shopper uses all…

Executive Viewpoints October 14
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Turning Showrooming Into A Retail Advantage

Brick-and-mortar retailers are howling about “showrooming.”  Someone comes into the store to see, touch and experience the product,…

Executive Viewpoints October 14
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Is Your Contact Center Driving Your Omnichannel Strategy?

By John Cray, Enghouse Interactive Many retailers recognize that satisfying the demands of today’s highly connected consumers requires…

Executive Viewpoints October 13
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Challenges For The Modern-Day CMO

By Alan Cohen, Giant Spoon Marketing has changed so much in the last few years.  For those who…

Executive Viewpoints October 10
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Millennials Are Mobile And Visual

Millennials have been characterized as the “me, me, me generation,” but I would argue that it’s actually quite the…

Executive Viewpoints October 9
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Differentiation Will Keep Offline Customers From Going Online

Let’s be honest. It’s far more convenient to shop from your couch than drive to the store, find…

Executive Viewpoints October 8
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Will Curbside Pickup Be A Bullseye For Target?

A top priority for any retailer is to create a great customer experience. Part of that great experience…

Executive Viewpoints October 8
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Lessons From The Back-To-School Season That You Can Apply To The Holiday Season

By Alicia Fiorletta, Senior Editor  I always find the back-to-school season to be an interesting time for retail.…

Executive Viewpoints October 7
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