Latest In: Executive Viewpoints

Frozen Turns Frightful! Holiday Spending Trends Revealed!

More consumers are in the spooky spirit this year, and costumes are flying off the shelves as a…

Is Walmart’s Apology For Its Costume Conundrum Enough?

Earlier this week, the nation was in a tizzy over Walmart’s poor e-Commerce category management.  A Walmart customer…

The Black Friday Survival Guide: 5 Key Tips To Keep Your Local Business Front‐And‐Center With Holiday Shoppers

By Alicia Fiorletta, Senior Editor Using key shopping dates as the cornerstones of your 2014 holiday marketing strategies…

5 Things To Look For When Switching To A Modern POS

In recent years, small business owners have likely faced one opponent more formidable than even the liveliest competitor:…

Five Predictions About The Next Generation Of Giving: How Retailers And Nonprofits Need To Adopt Technology To Harness Millennial Donors

By Syd Dufton, WeWIN   Look no further than the recent ALS Association Ice Bucket Challenge and you…

Building A Culture Of Optimization: What’s In It For You?

Instead of going with a gut feeling that a new website banner, page, campaign, or offer is going…

Personalization: The Shift From Product To Person

By Andrew Scarbrough, PriceWaiter In an earlier Executive Viewpoints column, I talked about how virtual showrooming is becoming…

The Data Migration Epiphany: Solutions Versus Software Meet Growing Retail Demands

By Alan Arnold, EVP and CTO, Vision Solutions When you work in IT, you’re constantly managing expectations. People…

H&M has unveiled its new video ad for the Alexander Wang collection, something that fashion lovers have been…