Latest In: Executive Viewpoints

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Best Buy, Crate & Barrel And Pandora Execs To Present At Mobile Payments Conference

Payment is a necessary part of the retail experience. Over the past year, the overall importance of payment…

Executive Viewpoints September 23
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6 Signs Your Personalized Marketing Efforts Aren’t That Personalized

It’s no secret that when it comes to marketing, retailers are increasingly shifting more and more of their…

Executive Viewpoints September 23
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3 Secrets To Drive Customer Engagement On Your Web Site

Online engagement is quickly becoming the number one performance indicator of an effective web site. Through successful customer…

Executive Viewpoints September 22
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Conquering Flash Demand In A Complex World

By Scott Fenwick, Manhattan Associates In today’s complex world of mobile purchasing, e-Commerce and same-day shipping, supply chains…

Executive Viewpoints September 22
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E-Commerce Tracking And Attribution: Minefields To Avoid

By Paul Wright, CAKE   Tracking and attribution of online campaigns can make e-Commerce marketers feel like they…

Executive Viewpoints September 19
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From The Lab Gives Beauty Lovers A Look At Innovative Products

By Alicia Fiorletta, Senior Editor  As a consumer, I’ve always been a bit of a beauty junkie. But…

Executive Viewpoints September 18
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The Benefit Of Clicks Before Bricks In International Markets

As retailers explore new international markets, they are increasingly looking for quantifiable proof points of success through online…

Executive Viewpoints September 18
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Is Apple Pay The Mobile Wallet We’ve Been Waiting For?

On September 9, during its annual event, Apple unveiled the new iteration of the iPhone, the Apple Watch…

Executive Viewpoints September 17
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Using Mobile Ads To Drive Customers To The Cash Register

The path to purchase has changed with the times. Many marketers still associate mobile ads with mobile commerce,…

Executive Viewpoints September 16
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