Why Are Consumers Abandoning Your Mobile App?
By Mark Clark, Contact Solutions Consumers love their mobile apps. And with 75 billion apps in Apple’s appstore…
Executive Viewpoints February 9
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How Master Data Management Drives The Omnichannel Customer Experience
By Christophe Marcant, Stibo Systems A recent report from Forrester Research predicts that by 2017, the Internet will…
Executive Viewpoints February 6Bring Global Marketing To The Next Level
To successfully expand worldwide, retailers need to have a significant understanding local preferences, attitudes and, of course, holidays. …
Executive Viewpoints February 5Top Brands Score A Touchdown On Their Super Bowl Commercials
The Big Game may be a holiday for sports fans, but many viewers simply cannot miss the commercials! …
Executive Viewpoints February 4Millennials, Gen Zers Guide The New Retail Rules Of Engagement
By Alicia Fiorletta, Senior Editor During a special event at the Hearst Tower in New York City, Shannon…
Executive Viewpoints February 3
Gifting As Referral Marketing: Are You Leaving Sales On The Table?
The winter holiday season has wrapped up, but retailers are knee deep with gift returns, year-end inventory and…
Executive Viewpoints February 2Shoppers To Retailers: Don’t Make It Personal (At Least Not On Social Media)
By Anil Venkat, Mindtree The retail industry always starts theNew Year off with a lot of momentum, thanks to…
Executive Viewpoints February 2How Personalization Technology Connects The Science Of Audience Segmentation With The Art Of Customer Personas
By Liat Fuchs, Dynamic Yield The age of market fragmentation and the increasing need for precision marketing are…
Executive Viewpoints January 30Shoppers Share Holiday Horror Stories With #GhostEconomy Campaign
By Alicia Fiorletta, Senior Editor In the grand scheme of things, retailers did a pretty stellar job this…
Executive Viewpoints January 29Top Stories
