Latest In: Executive Viewpoints

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The Digital Gift Card Generation

During the 2014 holiday season the average shopper said they would buy up to four gift cards, spending…

Executive Viewpoints February 25
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Is The Store Dead?

Not quite. As industry players, you know there’s been a lot of conversations around how technology may potentially…

Executive Viewpoints February 24
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Delivering Better Customer Service: Putting The Person In Personalization

The proliferation of business technologies is creating greater scope than ever for automating customer service processes, but how…

Executive Viewpoints February 24
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What Retailers Can Learn From Amazon Prime’s Success

Since its 2005 launch, Amazon Prime has helped Amazon substantially increase revenues and expand into a wide range…

Executive Viewpoints February 23
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Transformative Retail Technologies Must Enable — Not Eliminate — Employees

According to the bleeding edge of the futurists’ manifesto, the relentless march of e-Commerce will transform the malls…

Executive Viewpoints February 23
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Dynamic Pricing: Why The Future Of Retail Is Now

By Arie Shpanya, Wiser There’s no way to avoid it in retail these days: Big-box retailers are taking…

Executive Viewpoints February 23
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How To Execute An Effective Multichannel Customer Loyalty Program

By Steve Weber, nChannel, and Mike Rossi, Sweet Tooth  Every interaction with a customer is an opportunity to…

Executive Viewpoints February 20
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4 Things Brands And Retailers Can Learn From B2B Marketers

By Alicia Fiorletta, Senior Editor I’m writing this piece from Scottsdale, Arizona, where we just wrapped up the…

Executive Viewpoints February 19
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Cultivating An Omnichannel Culture: 4 Themes From NRF’s BIG Show

By Jessica Bergmann, Demandware Although it missed top session billing, the subject of organizational culture received significant airtime…

Executive Viewpoints February 17
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