Latest In: Executive Viewpoints

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Welcome To The (Social) Jungle

By Alicia Fiorletta, Senior Editor  Ever since I started working at Retail TouchPoints, social has been my “thing.”…

Executive Viewpoints March 3
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What Cost-Per-Hour Means For Retail Marketing Spend

Just a few months ago, the traditional ad model was served a shakeup when the Financial Times announced…

Executive Viewpoints March 3
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Asia’s Shift From Production To Consumption

If you’re younger than 40, you might have a hard time comprehending that it wasn’t very long ago…

Executive Viewpoints March 2
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Will Apple Pay Finally Make Mobile Payments A Reality For Retail?

Unless you’ve been living under a rock, you’ve probably heard about (and possibly used) Apple’s new mobile wallet,…

Executive Viewpoints March 2
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Good Intentions Turned Bad

By Marc Appana, WebLinc  Technology can be a real differentiator for retailers — one that draws new customers…

Executive Viewpoints March 2
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5 Ways To Leverage Customer Loyalty Data For Marketing

By Jenna Puckett, TechnologyAdvice  Imagine you’re shopping online and find the perfect book. When you click to order…

Executive Viewpoints February 27
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RTP Editors Make Vend’s List Of Top 50 Influencers!

We are thrilled to announce that Debbie Hauss, Editor-in-Chief, and Alicia Fiorletta, Senior Editor of Retail TouchPoints have…

Executive Viewpoints February 26
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The Digital Gift Card Generation

During the 2014 holiday season the average shopper said they would buy up to four gift cards, spending…

Executive Viewpoints February 25
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Is The Store Dead?

Not quite. As industry players, you know there’s been a lot of conversations around how technology may potentially…

Executive Viewpoints February 24
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