Bring Global Marketing To The Next Level
To successfully expand worldwide, retailers need to have a significant understanding local preferences, attitudes and, of course, holidays. …
Executive Viewpoints February 5
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Top Brands Score A Touchdown On Their Super Bowl Commercials
The Big Game may be a holiday for sports fans, but many viewers simply cannot miss the commercials! …
Executive Viewpoints February 4Millennials, Gen Zers Guide The New Retail Rules Of Engagement
By Alicia Fiorletta, Senior Editor During a special event at the Hearst Tower in New York City, Shannon…
Executive Viewpoints February 3
Gifting As Referral Marketing: Are You Leaving Sales On The Table?
The winter holiday season has wrapped up, but retailers are knee deep with gift returns, year-end inventory and…
Executive Viewpoints February 2Shoppers To Retailers: Don’t Make It Personal (At Least Not On Social Media)
By Anil Venkat, Mindtree The retail industry always starts theNew Year off with a lot of momentum, thanks to…
Executive Viewpoints February 2How Personalization Technology Connects The Science Of Audience Segmentation With The Art Of Customer Personas
By Liat Fuchs, Dynamic Yield The age of market fragmentation and the increasing need for precision marketing are…
Executive Viewpoints January 30Shoppers Share Holiday Horror Stories With #GhostEconomy Campaign
By Alicia Fiorletta, Senior Editor In the grand scheme of things, retailers did a pretty stellar job this…
Executive Viewpoints January 29Did Retailers Reap The Benefits Of #Snowmageddon2015?
The great blizzard of 2015 ended up being a bit of a bust in the New Jersey/New York…
Executive Viewpoints January 28How Retailers Can Learn From J. Lo
By Alicia Fiorletta, Senior Editor Yes, you read that correctly. The retail world and the entertainment world are…
Executive Viewpoints January 27Top Stories
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