Latest In: Executive Viewpoints

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Want To See A Better Return On Your Customer Relationships?

The Internet has given consumers real-time access to low prices, extreme discounts and flash sales. So it’s easy…

Executive Viewpoints April 2
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Egg McMuffins All Day, Every Day

That’s right, all lovers of the golden arches! You can get Egg McMuffins – and any breakfast item,…

Executive Viewpoints April 1
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For Alton Lane, Data Creates The Perfect Suit

By Alicia Fiorletta, Senior Editor  We all know it’s challenging to find a man who absolutely loves to…

Executive Viewpoints March 31
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Are You Making Mistakes When It Comes To Multicultural Marketing?

Have you ever visited a foreign country and made an accidental “faux pas” when misreading its language, cultural…

Executive Viewpoints March 31
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How To Determine What To Measure In Your Store

By Martin Birac, Monolith Big Data and omnichannel are among the major trends in retail. While most retailers…

Executive Viewpoints March 30
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Retail In 2015: It’s Payback Time For Apps

In 2014, retailers really embraced mobile apps. TechCrunch recently reported that unique app sessions in the shopping and…

Executive Viewpoints March 30
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Cultivating Loyalty In The Digital Age

Industry data shows that three in five Americans (59%) would try a new brand or company for a…

Executive Viewpoints March 30
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By Alicia Fiorletta, Senior Editor  It can be easy to get lost in the highly measurement-driven, technical, and…

Executive Viewpoints March 26
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Why Did #RaceTogether Finish Last?

Newspapers, magazines and even TV news segments have honed in on recent tragedies that stung with racial inequality.…

Executive Viewpoints March 25
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