Latest In: Executive Viewpoints

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Text Messaging Is The Bedrock For Better Mobile Engagement

By Rob Hammond, Syniverse Mobile’s effect on both marketing and customer relationship management, has been as disruptive as…

Executive Viewpoints June 5
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Target Exec Breaks Down The Keys To Retail Success At #IRCE15

Usually at conferences such as #IRCE15, the retail executives who agree to speak tend to dance around the…

Executive Viewpoints June 3
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Mobile Gives In-Store Associates More Control

By Alicia Fiorletta, Senior Editor  Retailers across categories are embracing mobile to empower their workforce and enrich customer…

Executive Viewpoints June 2
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Four Ways To Turn Every Customer Into A Brand Advocate

As more small businesses enter such a saturated market, it becomes more and more of a challenge to…

Executive Viewpoints June 2
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Make Love Not War: Turning Angry Customers Into Your Biggest Asset

It’s tough times at the home of the Big Mac. Last year was one of McDonald’s worst, and…

Executive Viewpoints June 2
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The Data Types And Sources That Drive Grocery Retail

By Nathan Brixius, Market6  Analytics, the use of computer models to produce insight for decision making, is increasingly…

Executive Viewpoints June 1
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Top 5 Challenges Retailers Face Managing Customer-Facing Technology — And Questions To Ask Before Deployment

By Tom Karren, Moki   With more retailers bringing technology into their stores and 90% of customers saying they…

Executive Viewpoints May 29
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MyRegistry Breaks Down Bridal Barriers

By Alicia Fiorletta, Senior Editor  As a bride-to-be, I get a lot of questions surrounding my stress levels.…

Executive Viewpoints May 28
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Will LA’s Minimum Wage Hike Help Or Hurt Retailers?

This past Tuesday, the city of Los Angeles voted to increase minimum wage to $15/hour. The move, undoubtedly,…

Executive Viewpoints May 27
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