Five Reasons Why Pokémon GO Is AR’s Killer App
Pokémon GO is taking the world by storm, helping children and adults alike capture or recapture the experience…
Executive Viewpoints November 29
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Align With Relevant Content To Break Through The Holiday Clutter
The classic challenge of brand advertising is to reach audiences at scale, when they’re paying attention. The stakes…
Executive Viewpoints November 29
Retail Mobile Marketing Trends Revealed At Macy’s Fireside Chat
In the last year, the use of mobile retail apps grew an astounding 81%. This upward trend has…
Executive Viewpoints November 29Only Looking At Customer Data? You’re Doing It Wrong
By Hamaad Chippa, Informatica Over the past 10 years, retail revenues during the holidays have grown at a…
Executive Viewpoints November 28Now’s The Time To Guard Against Holiday E-Commerce Fraud
By Bruno Farinelli, ClearSale The 2016 holiday season holds promise and threats for e-Commerce retailers. On the positive…
Executive Viewpoints November 25Should Walmart Discourage Use Of Workplace Rights App?
Walmart is discouraging its employees from downloading a mobile app developed by labor advocacy organization OUR Walmart that…
Executive Viewpoints November 235 Ways To Maximize Influencer Marketing Impact
By Klaudia Tirico, Features Editor While influencer marketing is a relatively new phenomenon, it’s already demonstrating its worth.…
Executive Viewpoints November 22
Last Brick Attribution: Linking Every In-Store Sale to a Click
Somewhere around the turn of the 20th century, marketing pioneer John Wanamaker, a Philadelphia-area merchant, observed, “Half the money…
Executive Viewpoints November 22
Does Your Business Have What It Takes To Weather Any Storm?
Preparing for extreme weather requires more than just buying insurance. It means making sure your business stays up…
Executive Viewpoints November 22Top Stories
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