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Latest In: Executive Viewpoints

Adam Ortman Adobe AI shopping bnpl buy now pay later consumer price index consumer psychology Deloitte e-commerce holiday promotions holiday shopping holiday spending inflation Kinetic319 manufactured urgency price comparison reference pricing retail marketing scarcity marketing value perception

The Psychology of Holiday Spending in an Uncertain Economy

Every holiday season, retailers collectively try to answer one question: how much are consumers willing to spend? This…

Executive Viewpoints November 12
agentic commerce AI shopping agents AI traffic Ben Hussey Black Friday chatgpt Google holiday shopping inventory data inventory management Katana machine-readable inventory multichannel inventory peak season product feeds real-time inventory reorder points repeat stockouts safety stock stockouts
Ben Hussey Your Inventory Data May Cost Brands The Holiday's Best Customers

Your Inventory Data May Cost Brands The Holiday’s Best Customers

Retailers are moving fast to make their catalogs agent-ready this holiday season. They’re feeding product data into ChatGPT,…

Executive Viewpoints November 12
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Zebra Matt Fehrenbach Frontline Employee Experience is Retail’s Most Critical Peak-Season Metric

Easing the Holiday Rush: Why the Frontline Employee Experience is Retail’s Most Critical Peak-Season Metric

Ask any retail store associate about their holiday peak season experience, and they will likely describe it as…

Executive Viewpoints November 10
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Sarah Fournier Headshot300

Why Black Friday Is the Perfect Test of the Price-vs.-Value Equation

Black Friday presents retailers with an interesting promotional challenge. It marks the beginning of one of the most…

Executive Viewpoints November 9
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Why Peak-Season Dashboards Reward the Wrong Numbers Saleh Taebi

Traffic Up, Margin Down: Why Peak-Season Dashboards Reward the Wrong Numbers

During peak season, a retailer can post record traffic, orders and revenue while earning less from each sale.…

Executive Viewpoints November 6
acquisition costs Customer loyalty discount strategy loyalty programs markdown strategy mass promotions omnichannel promotions personalization personalized offers promotion fatigue promotions engines retail marketing retail promotions shopper data XCCommerce
Dan Surtees Are Mass Promotions Doing More Harm Than Good?

Are Mass Promotions Doing More Harm Than Good?

Promotion fatigue exists — for both the consumers receiving offers and the retailers sending them. But they’re also…

Executive Viewpoints November 5
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Christian Nascimento Comcast

Why Seasonal Retailers Need Technology Infrastructure as Strong as Peak Season Demand

To many small, seasonal retailers, peak seasons are the lifeblood of their business. Pick a season, for example,…

Executive Viewpoints November 2
AI-assisted shopping brand clarity brand familiarity brand positioning CPG packaging decision fatigue digital shelf emerging brands Emily Wolf field research fulfillment associates gen z shoppers in-store shopper behavior invisible shopper omnichannel retail packaging design product positioning retail observation shopper behavior STONE Strategy & Design Target third-party shoppers Walmart
Brands That Venture Out Into the Field Gain an Invaluable View from the Shelf Emily Wolf

Brands That Venture Out Into the Field Gain an Invaluable View from the Shelf

I recently spent 16 hours inside Walmart watching people shop. I wasn’t there conducting formal research. I was…

Executive Viewpoints October 30
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Catarina Tucker A Pop-Up Isn't Automatically a Market Test. So What Are We Actually Testing?

A Pop-Up Isn’t Automatically a Market Test. So What Are We Actually Testing?

I love a good pop-up. A beautifully designed space, an experience that gets people excited, a line out…

Executive Viewpoints October 29
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