Latest In: Executive Viewpoints

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Tips For Effective In-Store Marketing

By Kirk Hendrickson, EyeFaster Retailers spend millions of dollars creating in-store marketing signage and displays to help shoppers…

Executive Viewpoints November 14
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Real Estate Consultants, Chapter 11 And The Changing Retail Environment

By Kenneth A. Rosen, Lowenstein Sandler LLP It’s never good when a retailer files for chapter 11. But…

Executive Viewpoints November 11
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Should The Holiday Cup ‘Controversy’ Concern Starbucks?

In celebration of the upcoming holiday season, Starbucks unveiled a new green cup design featuring a mosaic of…

Executive Viewpoints November 9
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Moments That Matter: Leveraging Earned Content In Retail

The relationship between brands and consumers is more complex than ever, with shoppers expecting their favorite brands to…

Executive Viewpoints November 8
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0aJennifer Silverberg SmartCommerce

Intention Deficit Disorder: Don’t Lose Customers Between Intent And Conversion

As she opens the bags that her grocery store just delivered, Sarah realizes that, once again, she forgot…

Executive Viewpoints November 8
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Retailers Find New Ways To Know Their Customers And Earn Their Trust

The bar has been fundamentally raised on consumers’ expectations in this digital century. Retail today is different because…

Executive Viewpoints November 8
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The Race For Relevance: Top 3 Takeaways From Revionics Insight 2016

By Alicia Esposito, Content Strategist Relevance is something that is on every retail executive’s mind today. Well, at…

Executive Viewpoints November 8
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Why You Need To Prevent Web Scraping For Your Online Business

By Edward Roberts, Distil Networks Imagine you are responsible for product pricing on an e-Commerce web site. You…

Executive Viewpoints November 7
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Win On Amazon This Holiday Season: Facts And Tips For Retailers

By Alasdair McLean, Teikametrics The e-Commerce landscape is constantly evolving — and Amazon is leading the charge. Approximately…

Executive Viewpoints November 4
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