Latest In: Executive Viewpoints

Let’s Get Social: How To Engage With Different Generations

By Klaudia Tirico, Features Editor With sometimes wildly different preferences among members of the three “older” generations —…

Executive Viewpoints June 14
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Are McDonald’s ‘Snaplications’ The Next Hip Hiring Tactic?

Brands have leveraged social networks for customer engagement, brand awareness and even selling for years now, but a…

Executive Viewpoints June 14

Key Factors That Will Make Or Break RFID Retail Deployments

Having helped retail and other organizations with RFID implementations over the years, I’ve noticed a change in the…

Executive Viewpoints June 13

Price War: Retail’s Latest Self-Destructive Addiction

Retail can have a promising future. But the strategies to get there have been decidedly weak. This has…

Executive Viewpoints June 13

How To Influence The Price-Conscious Consumer

The U.S. has become a more conservative country in recent years, and not just in its politics. Consumers…

Executive Viewpoints June 13

The Seamless Omnichannel Experience

“Imagine a world where…” This is a phrase I use often when thinking about ways to improve customer…

Executive Viewpoints June 13
Alex Hunt consumer behavior System1 Research virtual reality

Virtual Reality Fully Opens Window Into Consumer Behavior In-Store

By Alex Hunt, System1 Research Many manufacturers spend more than half of all their marketing dollars on in-store…

Executive Viewpoints June 12
cloud computing cloud storage e-commerce Jonathan Lewis ns1

Protecting The Availability Of Your Online Business In A Cloudy World

By Jonathan Lewis, NS1 Cloud computing offers many advantages for the retail industry, and we’re seeing even more…

Executive Viewpoints June 9

Walmart’s VR Training Tool: Practical Or Just A Gimmick?

While a select few retailers have found applicable uses for virtual reality (VR) in small doses on the…

Executive Viewpoints June 7
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