Latest In: Executive Viewpoints

floor plan Gina Ashe store layout store optimization Target ThirdChannel

How Target’s New Floor Plan Will Divide to Conquer

By Gina Ashe, ThirdChannel In response to declining foot traffic, competition from neighboring stores that carry similar products…

Executive Viewpoints April 28
brand value disclosure editor Q&A ftc influencer marketing influencers instagram Kim Kardashian

Will Influencer Marketing Be Crippled By Disclosure Rules?

The Federal Trade Commission (FTC) wants to make sure consumers are aware of any commercial connections between brands…

Executive Viewpoints April 26

The Impacts Of Global Expansion And Cross-Border E-Commerce

Global expansion into emerging markets allows U.S. entrepreneurs to bring net new dollars into the United States. With…

Executive Viewpoints April 25

It’s a Mad, Mad, Mad, Mad, Mixed World

It’s a Mad, Mad, Mad, Mad World was a groundbreaking film with a superstar cast, thrilling story and…

Executive Viewpoints April 25

6 Tips For Tackling Inventory Distortion

After any major holiday or sale, retailers start to gain a real sense for their overstock issues as…

Executive Viewpoints April 25
adam blair app editor's perspective Forrester Forrester Consumer Marketing 2017 Forum influencer Laura Naparstek mobile third-party platform

5 Ways To Amplify Your Brand’s Mobile Influence

By Adam Blair, Executive Editor Smartphones influenced 31% of the $3.39 trillion in total (online and offline) U.S.…

Executive Viewpoints April 25
automation one door store associates Tom Erskine

Retailers Can’t Shrink Their Way to Success Without Fixing the Fundamentals

By Tom Erskine, One Door The growth of e-Commerce and shifting demographics are requiring every retailer to adapt.…

Executive Viewpoints April 24
Brian Rigney content embedded video path to purchase shoppable ugc user-generated content zmags

Streamline The Path To Purchase

By Brian Rigney, Zmags In the digital age, top retailers are more aware than ever of the effect…

Executive Viewpoints April 21
Amazon bopis discounts in-store pickup in-store pickup discounts marc lore price war Walmart

Will In-Store Pickup Discounts Pay Off For Walmart?

Walmart recently announced it would introduce an in-store pickup discount for select merchandise purchased online, starting April 19.…

Executive Viewpoints April 19
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