Is Localization the Key to Increased Sales?
The past few years have had an incredible impact on in-store shopping. Many brands were forced to shut…
Executive Viewpoints September 22
Latest In: Executive Viewpoints
The Future of Digital Consumer Engagement: How Branded Web3 Communities using NFTs and Metaverses Can Rewrite the Rules of Marketing
One of the hottest topics in marketing over the last 18 months has been non-fungible tokens, or NFTs.…
Executive Viewpoints September 21
Leveling Up CBD Product Packaging and Branding With AI to Ensure Consumer Attention, Retention and Conversion
Within the heavily regulated CBD industry, it’s difficult for brands to advertise their products across the same depth…
Executive Viewpoints September 21
Sticker Shock: DTC Marketing Omnichannel Pivots are Pricey, but Drive Long-Term Profit and Stability
There’s been a great deal of hand-wringing around the advertising industry lately as brands deal with rising marketing…
Executive Viewpoints September 20
Retail Reset: Dealing with a Tight Labor Market While Keeping Existing Frontliners Happy
A customer has a question but can’t find anyone to help. When they finally track someone down, the…
Executive Viewpoints September 19
80% of Your Store’s Revenue is Coming from This Source
If anything, my 26 years of retail experience have shown that customer acquisition is initially the central purpose…
Executive Viewpoints September 19
Giving Transportation Leaders a Seat at the S&OP Meeting
The Sales & Operations Planning (S&OP) process has been around for decades, with many of the largest and…
Executive Viewpoints September 16
Why DTC Brands Need to Add a Confidence Layer to Their Data Stack
The modern data stack is not dead, in spite of the many conversations going around the internet to…
Executive Viewpoints September 16
Five Ways Ecommerce Retailers Can Sleep Well and Sell More This Black Friday
Huge crowds, long lines and crazy stampedes are things of Black Fridays past. Nowadays, more and more shoppers…
Executive Viewpoints September 15Top Stories
